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BEHAVIORAL INTELLIGENCE FOR STARTUP INVESTING

Read the Founder, not just
the deck.

FounderDNA turns one live pitch into a structured behavioural read. How strong the founder is, how far to trust the read and what kind of founder this is. It reports. You decide.

BY THE NUMBERS

Built on behavioral science.
Backed by cited evidence.

Leading investment teams and programmes use
FounderDNA to read founders earlier in the pipeline.

0
Behavioural clusters
Fixed, they never change by stage
0
Dimensions
Surfaced in one live session
0
Forensic instruments
Named, independent, never summed
0
Recommendations issued
The decision belongs to you
BEYOND THE PITCH

Pitch decks tell a story.
Behaviour shows how it was told.

FounderDNA reads how a founder holds conviction, handles pressure, commands the numbers and answers the hard question. Signal a deck cannot carry.

Founder DNA Pitch Deck Traction References Storytelling Confidence Execution Ability Coachability Resilience Decision Quality Founder-Investor Fit
THE TWO AXES

Two axes.
Never summed.

Conviction is how strong the read is. Signal Integrity is how far to trust it. Two founders at the same height are not the same bet if one earned it clean and one earned it slippery. Most tools give you one number. One number hides the second question.

Conviction

Axis one. How strong the behavioural read is, from 0 to 100, in four bands cut at 80, 70 and 60.

Signal Integrity

Axis two. How far the read can be trusted. High, Qualified or Low. Built from the forensic layer.

Demote only

A weak primary cluster or a Candour Flag can pull a band down. Nothing ever buys a band up.

SIGNAL INTEGRITY Same conviction. Different bet.
High Qualified Low 0 60 70 80 100 CONVICTION (0–100) 83 High Conviction 83 Low Conviction
Conviction
Bands cut at 80, 70 and 60
SIGNAL INTEGRITY Trusted Read
High Qualified Low 0 60 70 80 100 CONVICTION (0–100) 83 High Conviction
High Signal integrity
Zero Breaches. Evidence is consistent. Trusted read.
Candour Flag
None
SIGNAL INTEGRITY Trusted Read
High Qualified Low 0 60 70 80 100 CONVICTION (0–100) 83 Initial Conviction 73 After Demotion Candour flag
Demote only principle
Signals can pull a band down. nothing ever buys band up.
Candour Flag Detected
Evidence mismatch in response pattern.
HOW IT WORKS

A live pitch. A structured read.
Evidence you can act on.

Four stages that turn one live session into a cited behavioural report, ready for your investment committee.

01
The Live Pitch

An eighteen minute guided session that captures how the founder thinks, decides, concedes and holds conviction under challenge.

Session Coverage
Session length
18 min
Clusters covered
7
Dimensions surfaced
27 of 32
02
The Behavioural Read

Seven fixed clusters and thirty two dimensions, weighted for the founder's stage. Every score carries the moment in the session that earned it.

Cluster Scores
Resilience and Grit
90%
Authenticity
86%
Market and Strategic
84%
Leadership
83%
Financial Acumen
79%
03
The Forensic Layer

Four instruments read the transcript as evidence. Claims cross checked, composure tracked, evasion logged, proof posture recorded. They resolve into one Signal Integrity state.

Signal Integrity
0 breach
Qualified
8 claims cross checked
Candour Flag: None
04
The Verdict, and the Gaps

A conviction band, a signal integrity state and an archetype. Plus every omission from the session, listed as an open item with the exact question that closes it in diligence.

The Verdict
Conviction 83 · High

Signal Integrity Qualified. Archetype Industry Builder. Open items 5, each with a gate.

Signal Integrity Qualified
WHO IS IT FOR

Four instruments.
One trust state.

Four instruments read the transcript as evidence and resolve into one Signal Integrity state. They sit beside the Conviction score. They are never added to it, because the same behaviour should never be counted twice.

VoiceGraph
Composure under pressure
TruthTrace
Every claim cross checked
DeflectionTrace
Behaviour when cornered
EvidenceReflex
Proof led or withheld
Each instrument reads independently. Together they resolve into one Signal Integrity state, High, Qualified or Low. Nothing here can raise a conviction band. A cited breach can lower one.
VoiceGraph
TruthTrace
Founder Archetype
Adaptive Intelligence
THE THIRD LAYER

Derived.
Never assigned.

The archetype is the shape across the seven clusters, not the height. Eight patterns in the core library, from the Hustling Visionary to the Steward. A founder is matched to one by their signature, never labelled by a human.

Hustling Visionary
Hustling Visionary

Persuasion and Resilience high, Financial low.

Domain Expert
Domain Expert

Market and Authenticity high, Persuasion lower.

Industry Builder

Financial, Market and Leadership balanced high.

Analytical Driver
Analytical Driver

Financial and Communication high, Passion lower.

Resilient Executor
Resilient Executor

Resilience and Execution high, Vision lower.

Serial Builder
Serial Builder

Leadership, Strategic and Execution high and even.

Visionary Missionary
Visionary Missionary

Vision, Passion and Persuasion high. Focus lower.

Steward
Steward

Authenticity as governance, Financial and Communication high.

Insight

The archetype is the shape, not the height. Financial, Market and Leadership balanced high is the Industry Builder signature.

THE AI INVESTOR ROSTER

Six AI Investors
One for every stage.

Each investor is built to test founders through a different lens, from grant application to public markets readiness. Six AI personas. Not real individuals.

Dr. Rohan Kapoor
The Skeptic
Dr. Meera Krishnan
Tests defensibility, contribution margins, payback period, and capital efficiency.
Maya Iyer
The Scaler
Nikhil poddar
Tests capital efficiency, cohort economics, and leadership at scale.
Adrian Cole
The Operator
Sanjeev Shekhar
Tests execution ability, early traction, team strength, and unit economics.
David Chen
The Idea Validator
Ananya Iyer
Tests founder–market fit, problem clarity, & conviction.
Sanjeev Shekhar
The Public Markets Lens
Dr Vikram Nair
Tests governance, profitability, reporting discipline, and readiness.
Leila Haddad
The Grant Ambassador
Rohan malhotra
Tests viability, innovation, and measurable impact.
WHO IS IT FOR

Built for the teams who decide
what gets funded.

FounderDNA adapts to how you evaluate, so you can invest with clarity and confidence.

Venture Capital Firms
See the founder clearly, before the partner meeting.
  • Uncover high-potential founders earlier in your pipeline
  • Apply one consistent rubric to every founder you see
  • Make faster, better evidenced investment decisions
Venture Capital Firms
Accelerators
One consistent read across every cohort application.
  • Identify high-potential startups at the earliest stages
  • Apply one consistent rubric to every founder you see
  • Provide targeted mentorship based on behavioral insights
Accelerators
Angel Networks
Bring evidence to the syndicate, not just a hunch.
  • Discover promising founders at the earliest investment stages
  • Apply one consistent rubric to every founder you see
  • Make quicker, more informed investment decisions
Angel Networks
Corporate Ventures
Read the founder behind the strategic fit.
  • Discover emerging innovators aligned with your business goals
  • Apply one consistent rubric to every founder you see
  • Make faster strategic partnership and investment decisions
Corporate Ventures
Incubators
Know where each founder needs support, from day one.
  • Identify entrepreneurs with strong growth and execution potential
  • Apply one consistent rubric to every founder you see
  • Support startups more effectively with behavioral insights
Incubators
Fund of Funds
Read the manager the way you would read the founder.
  • Evaluate fund managers beyond track records and surface-level metrics
  • Apply one consistent rubric to every founder you see
  • Allocate capital with greater confidence across emerging and established funds
Fund of Funds
THE DIFFERENCE

Stop sitting through every pitch.

You set up a form and sit through every call. FounderDNA runs the pitches and scores them on one rubric. It hands you the evidence. You keep the decision.

Without FounderDNA · Today
Set up an application form and collect a pile of decks.
Read every deck — all polished, hard to compare.
Schedule and personally attend every pitch call.
Jot subjective notes; the bar drifts from call to call.
Decide from memory, gut and the most charismatic founder.
With FounderDNA
Publish one pitch call with an access code.
Every founder pitches an AI investor, on their own time.
A scored, verified behavioural report lands for each.
One ranked inbox, one consistent rubric for all.
Decide on evidence before you spend a single meeting.
FOUNDER DNA FOR INVESTOR

Run your next cohort on evidence, not instinct.

Structured behavioural analysis, an AI investor built for the stage, and one consistent rubric across
every founder you see. Before you spend a minute in the room.

Evidence led
decisions
One rubric across
every founder
Private
and secure